Summary
Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today’s competitive environments, decision makers want to get any insights they can — from any source. Yet as the use of data spreads across companies — from IT to marketing to sales to operations — data teams can’t keep up with requests for external data. This infographic provides an overview of Forrester’s guidance for improving external data sourcing and scaling to meet the growing demand.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).