Forecast Report

Forrester Readiness Index: Digital Marketing, 2020

ForecastView Document

January 17th, 2020
Brandon Verblow, null
Brandon Verblow
Sanjeev Kumar, null
Sanjeev Kumar
With contributors:
Meenakshi Tiwari , Reineke Reitsma


The Forrester Readiness Index (FRI) provides marketers as well as advertising technology and service providers with a simple instrument to quickly and reliably gauge a variety of market signals to determine where to prioritize digital marketing investments globally. This quantitative assessment provides insights into the digital marketing readiness and opportunity of 54 countries across the globe through the analysis of 14 quantitative variables we deem as core indicators of digital marketing readiness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.