Forecast Report

Forrester Readiness Index: Digital Marketing, 2020

ForecastView Document

January 17th, 2020
With contributors:
Meenakshi Tiwari , Reineke Reitsma

Summary

The Forrester Readiness Index (FRI) provides marketers as well as advertising technology and service providers with a simple instrument to quickly and reliably gauge a variety of market signals to determine where to prioritize digital marketing investments globally. This quantitative assessment provides insights into the digital marketing readiness and opportunity of 54 countries across the globe through the analysis of 14 quantitative variables we deem as core indicators of digital marketing readiness.

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