Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe)

Western Europe is one of the largest markets in the world for cross-border trade. Online cross-border retail sales in Western Europe will grow at a compound annual growth rate (CAGR) of 11% over the next five years, with the highest growth coming from countries with small eCommerce markets or from countries that have a high consumer price index compared with the rest of Western Europe. This report takes a view of cross-border trade from the perspective of consumers and retailers. We detail the number of consumer-aware cross-border buyers as well as their total spend both inside and outside the European Union. We also determine the number of retailers, online retailers, and cross-border online retailers as well as how this breaks down by retailer size. Large retailers are much more likely to trade across borders than small retailers.