Summary
While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in order to find the most effective form of advertising to meet their specific needs. As such, online display advertising will double from 2013 to 2019. However, the real dynamic behind the growth of online display advertising is the transformation from the old form of static banners to online video. This forecast segregates the online display advertising market into its various forms — video, static banners, text, and rich media — as well as into channels (PC versus mobile).
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