Summary
Total display and search advertising spending within the five Asia Pacific countries (Australia, China, India, Japan, and South Korea) covered in this forecast is expected to grow at a five-year compound annual growth rate (CAGR) of 20.2%. Share of mobile in display and search marketing is increasing at a rapid pace and is expected to reach 58% in 2019, from 24% in 2014. China is the biggest market, accounting for over 58% of the total online display and search spending in Asia Pacific. This report estimates display and search spending for the five countries. It also provides an estimate of the breakdown of spending via mobile and desktop. It provides historical data going back to 2011 and a five-year forecast.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.