Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe search engine marketing forecast folds in updated data sources and expands our consideration of search advertising beyond the traditional providers of Google, Yahoo, and Bing. The total search market is now forecasted to reach €26 billion in Western Europe in 2019, bringing our projections back in line with 2013 figures. This revised forecast represents a 5% decrease versus our prior forecast, with a five-year compound annual growth rate (CAGR) of 12.9% (versus 13.8% in the prior forecast).