Forecast Report

Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (US), Q4 2015 Update

ForecastView Spreadsheet

January 6th, 2016
Gaurav Kohli, null
Gaurav Kohli


As part of ForecastView’s biannual update cycle, this updated forecast includes market predictions and shifts in paid search volume and spending patterns caused by consumers’ preferred device usage patterns. Internet searchers are searching more on mobile devices, and this is causing a trend shift in search volume and revenues, which will increase over the next five years. This forecast illustrates the size of the US desktop, mobile phone, and tablet paid search market from 2011 to 2020, and it details growth across various industries as well as advertiser revenue sizes.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.