Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (US), Q4 2015 Update

As part of ForecastView’s biannual update cycle, this updated forecast includes market predictions and shifts in paid search volume and spending patterns caused by consumers’ preferred device usage patterns. Internet searchers are searching more on mobile devices, and this is causing a trend shift in search volume and revenues, which will increase over the next five years. This forecast illustrates the size of the US desktop, mobile phone, and tablet paid search market from 2011 to 2020, and it details growth across various industries as well as advertiser revenue sizes.