Forrester Research Social Media Forecast, 2014 To 2019 (Asia Pacific)

Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- is expected to reach $5.8 billion by 2019, up from $2.2 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 21.6%. This represents a more than eight-fold increase from 2010, when total social media advertising spending in these countries was just $681 million. This report estimates both the social media users and the social media spending for the five Asia Pacific countries. It also gives an estimate of the number of users accessing social sites through mobile devices. The report provides historical data going back to 2010 and a five-year forecast.