Forecast Report

Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

ForecastView Spreadsheet

July 2nd, 2014


Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at a five-year compound annual growth rate (CAGR) of 10.5%. This report estimates both the number of social media users and the social media spending for the 17 Western Europe countries. It also provides an estimate of the number of users accessing social sites through mobile devices and the advertising spend over mobile devices targeting those users. The report provides historical data going back to 2008 and a five-year forecast.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.