Forecast Report

Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

ForecastView Spreadsheet

July 14th, 2014
JW
Jeff Wray

Summary

With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders peaked in 2011 at nearly 20 million and will decline steadily through 2019. However, the installed base of eReaders will continue to grow modestly through 2015, as owners will be reluctant to discard their eReaders even if their primary media consumption switches to other devices. eBook spending will continue to grow apace, at an 18% compound annual growth rate (CAGR) through 2019, as consumers shift their reading and book spending toward the digital channel. This forecast includes global data across 53 countries, with historical data back to 2010 and a five-year forecast.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.