Summary
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. This report uses Forrester Analytics data to define five consumer segments based on their attitudes and behaviors relating to companies’ collection and use of personal data. Read this report to learn how the segments have changed in 2024 and how their comfort with emerging technologies like genAI differ.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).