Decision Tool

Forrester's Customer-Obsessed Readiness Self-Assessment For AD&D Leaders

October 3rd, 2016
John Rymer, null
John Rymer


This spreadsheet tool outlines a framework to assess the readiness of AD&D organizations to implement the four strategies for customer obsession using 17 key staffing and delivery practices, metrics, and technologies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.