Organizations use emerging technologies to innovate and create sustainable competitive advantages. However, these same technologies often increase brand, operational, and cyber risks. Without the proper risk mitigation, their rapid deployment can backfire spectacularly, leading to significant fines, the erosion of customer trust, and the permanent loss of market opportunity. Security and risk (S&R) leaders must identify and communicate risk, implement effective risk mitigation policies and controls, and monitor for anything that alters the risk to the business. This report shows S&R leaders how to avoid poor risk outcomes by using Forrester’s Emerging Technology Risk Management Model.