Summary
Customer satisfaction (CSAT) hit an all-time low in North America, while Europe made some gains and APAC results varied. Globally, 18% of brands declined, 9% improved, and 73% were statistically unchanged. This report reveals the 2025 scores and rankings of 478 brands across 13 industries and 13 countries. CX professionals at included brands can use this report to benchmark their performance, and others can monitor trends in their market or industry.
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