Forrester’s Individual Data Literacy Persona Tool

A data-driven culture requires all employees to have basic data awareness, the ability to interpret data relevant to their roles, and the skills to ask questions that ensure the validity and applicability of the data they use. However, not everyone has the same level of expertise. As a first step, individuals need to understand their data fluency, how their interaction with data impacts the organization, and identify which actions they should keep, stop, and start doing to improve their comfort level with using data. This 20-statement diagnostic tool identifies an individual’s data literacy persona and empowers them to foster a stronger data-driven culture for their organization.