Best Practice Report

Four Best Practices For Applying Through-Channel Marketing Automation

Optimizing Your TCMA Rollout

December 9th, 2015
TH
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender , Matthew Izzi

Summary

B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy and employ their through-channel marketing automation (TCMA) solutions to and with their channel partners. We culled through that variability to identify common elements of approaches that work best.

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