Trends Report

Four Data Visualization Design Steps Help Turn Business Insights Into Action More Effectively

October 27th, 2015
With contributors:
Tina Moffett , Laura Ramos , Holger Kisker, Ph.D. , Allegra Burnette , Michael Facemire , Sophia Christakis , Rachel Birrell


As data volumes and information complexity skyrocket, business intelligence (BI) and analytics tools have added data visualization capabilities, helping users move from insights to action by leveraging our ability to visually detect meaningful patterns. Data visualization best practices go beyond technology and involve disciplines like the psychology of visual perception and graphical design. This report introduces a practical checklist that helps AD&D professionals improve both business users' experience and their ability to interpret data and make better decisions.

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