Customer feedback management (CFM) solution providers offer a wide variety of capabilities for customer feedback, customer experience (CX) measurement, analytics, alerts, and reporting. In this mature market, buyers often struggle to differentiate between providers. Finding a provider that is truly a partner requires CX pros to do more than evaluate features and functions. Buyers also need to ask some questions internally to ensure alignment on goals and strategy. We drew from research and client inquiries to outline the top four questions CX pros should ask — both of themselves and of potential providers — during the selection process.