Summary
While many digital businesses have optimized digital customer experiences, rising customer awareness and concerns regarding security and privacy mean customers now want assurances your firm is protecting their data and using it appropriately. Unfortunately, some businesses fail to implement and demonstrate strong security measures, increasing customer attrition. This report examines the evolving balance between usability and security and how security and risk (S&R) professionals can boost security without negatively affecting customer experience (CX).
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