Four Software Licensing Trends That Support Your Business Technology Agenda

The software market has changed radically over the last three or four years, and the licensing landscape has changed with it. Trends such as big data, cloud, and mobile have undermined several common software-licensing policies that restrict business relevance and frustrate sourcing and vendor management (SVM) leaders. The vital importance of the business technology (BT) agenda means that you cannot accept outdated policies any longer — and the good news is you do not have to. This report describes four important software-licensing trends that the evolving technology market is driving, and will explain how SVM leaders can take advantage of them. These trends shape and reshape the marketplace, and define the new prerequisites for healthy partnerships with strategic software providers.