Four Steps To Your Agile Future

Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no longer cope with a seemingly unprecedented stream of innovation and market transformation. In response, eBusiness professionals must transform how they market, transact, serve, and organize around changing customer experiences. These changes are not an incremental evolution; they are a metamorphosis. In the era of agile commerce, companies need a plan to optimize their people, process, and technology to serve today's empowered, ever-connected customers across a rapidly evolving set of customer touchpoints. This report lays out key elements needed to develop such a plan.