Trends Report

Four Tech Giants Dominate Your Customer Experience

Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers

July 26th, 2017
TJ Keitt, null
TJ Keitt
With contributors:
James McQuivey, PhD , Harley Manning , Julie Ask , Michael Facemire , William Willsea , Rachel Birrell


Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. This report explains what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.

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