Summary
Free voice-over-IP (VoIP) services are sneaking onto business networks the same way that instant messaging (IM) did five years ago: Employees are trying out the services at home and then bringing them into work. Some big companies such as Intel have approved the free VoIP service Skype for use on their network, while others are discovering that penny-pinching business units have mandated the use of free services without consulting IT. Most businesses are still afraid of what they do not know, including how the services work, how much of scarce bandwidth they will consume, and what unwanted intruders will be allowed onto the network. To earn enterprise business, VoIP solutions marketers need to define how and where the services best fit in companies' collaboration architectures as well as tailor their solutions and marketing messages to highlight their capabilities, limitations, and advantages.
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