Summary
FreeWheel, a Comcast company, empowers all segments of the premium TV ecosystem with comprehensive ad platforms for publishers, advertisers, and media buyers. The organization identified areas of opportunity across the software development lifecycle to improve customer understanding and product launch goals. This case study details how FreeWheel implemented a customer-centric, aligned product development and lifecycle process with the Forrester Product Marketing And Management (PMM) Model.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).