Best Practice Report

Fuel Your Future Fit Innovation Strategy By Learning From Crises

Apply Crisis-Driven Innovation Principles To Drive Sustainable Innovation

September 20th, 2021
With contributors:
Pascal Matzke , Rachel Birrell , Kerstin Wehmeyer , Diane Lynch


The pandemic has shown that a crisis can act as a catalyst for innovation, removing entrenched orthodoxies overnight. While all innovation requires creativity and action to deliver value, crisis-driven innovation demands creativity and action under pressure — and often time constraints — in response to a disruptive event or trend. Understanding the psychology of crisis-driven innovation is an essential component of building a more resilient future. This report provides guiding principles on how you can adopt learning from crisis-driven innovation practices as part of your future fit tech strategy.

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