Business Case Report

Future Fit Technology Strategies Require A New Approach To Making Investment Decisions

Business Case: IT Transformation

March 28th, 2023
With contributors:


Traditional accounting-driven (ROI-driven) business cases are an obstacle to future fit technology strategies. They favor safe cost reduction over risky creativity and undervalue adaptivity and resilience. Tech execs need new ways to evaluate innovative proposals. This report gives technology leaders practical guidance and tools (including links to a customizable financial model, certification for how to apply it, and a sample pitch deck for using the model) to build next-generation iterative business cases by acting like investors rather than accountants.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.