Charter Report

How To Structure And Focus Your Product Management Team For Innovation And Growth

The Product Management Organization

January 11th, 2024
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Lisa Singer , Sam Somashekar , Tiffany Do , Drew Zalucky

Summary

Although product management has evolved over the years, its key goal — ensuring offerings deliver customer and business value — has not changed. Enterprises must employ a variety of product management roles that work together to successfully develop, launch, and grow products. Too often, however, organizations are confused about what roles they need and how they differ. In this report, we define the spectrum of product management roles, common titles, and the best-practice responsibilities and reporting relationships of each role.

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