Charter Report

Gaining Clarity: Product Management Roles, Responsibilities, And Structure

January 1st, 2018

Summary

B2B organizations must employ a variety of roles to successfully develop, launch, and maintain products. Too often, however, confusion surrounds which roles are needed and how they differ. In this report, we define the spectrum of product management roles and the responsibilities and reporting relationships of each.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.