Trends Report

Gauge Your Marketing Innovation Maturity

The Assessment Report In The Marketing Innovation Playbook

November 22nd, 2019
CR
Caroline Robertson
With contributors:
Shar VanBoskirk , Jacob Basseches , Kara Hartig

Summary

To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation maturity assessment so that you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop.

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