Summary
As the healthcare industry continues to transform, healthcare organizations’ (HCOs) digital experiences must account for channel preferences across generations. In most cases, this requires an omnichannel approach that can deliver useful information in a consumer’s desired channel and moment of need. With less than half of US online adults with health insurance in Forrester’s Healthcare Consumer Buyer Journey Survey, 2022 reportedly using their insurer’s or provider’s websites or apps, HCOs must amplify their digital experiences and empower consumers to manage their care more proactively. This data snapshot illustrates different generational preferences for healthcare digital experiences.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).