Best Practice Report

Generative AI Marketing Use Cases In APAC

June 20th, 2024
With contributors:
Dane Anderson , Janis Teo , Bill Nagel


Despite being in the early stages of exploring generative AI (genAI) for marketing, marketers in Asia Pacific (APAC) have embraced diverse use cases and achieved positive outcomes. This report showcases genAI marketing use cases in APAC by industry and geography, summarizing results from early adopters. B2C marketing executives in APAC can use this report to identify relevant use cases and potential applications of genAI and learn from best practices of early adopters in the region.

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