Best Practice Report

Generative AI Marketing Use Cases In APAC

June 20th, 2024
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Dane Anderson , Janis Teo , Bill Nagel

Summary

Despite being in the early stages of exploring generative AI (genAI) for marketing, marketers in Asia Pacific (APAC) have embraced diverse use cases and achieved positive outcomes. This report showcases genAI marketing use cases in APAC by industry and geography, summarizing results from early adopters. B2C marketing executives in APAC can use this report to identify relevant use cases and potential applications of genAI and learn from best practices of early adopters in the region.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.