Data Snapshot

Generative AI Product Features Are Here

Don’t Wait — Find The AI Use Cases For Your Customers Before Others Do

August 26th, 2024
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Amy Hayes , Alex Schanne , Jenna Santos , Aidan Doyle , Drew Zalucky

The age of generative AI (genAI) in products is here. In Forrester’s Product Management Survey, 2024, more than half of product management decision-makers indicated that their organizations are embedding genAI into their products. They are starting small, with 37% of respondents indicating that these capabilities are only in a small portion of their products at present — but more than 20% say it’s in some or all the organization’s products. If you’ve not yet integrated genAI capabilities into your products, don’t wait — these results will change quickly. This is a snapshot of Forrester’s data on the use of AI for product development.

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