Generative AI is one of the hottest topics in tech — and business — right now. It is also one of the most misunderstood. To help understand how to get value from these burgeoning technologies, tech execs should start with understanding these top six things: what generative AI is, how enterprises can use it today, where it can take us tomorrow, the catch, how to access generative AI’s capabilities, and what to do in the short term.