Generative AI: What It Means For B2B Sales

September 14th, 2023

Steve Silver Vice President, Principal Analyst

Seth Marrs Principal Analyst

With contributors:

Mike Pregler , Justin Ferguson , Kate Pierpont

Summary

Sales organizations are already experimenting with generative AI tools to improve seller productivity and buyer interactions. Many leading sales technology vendors have also delivered or announced they are integrating generative AI capabilities into their offerings. However, sales executives and sales operations and revenue operations leaders must first assess generative AI’s benefits and pitfalls and then develop a technology roadmap and implementation plan while mitigating potential issues. This report details the impact and potential benefits of generative AI on B2B sales as well as the actions sales leaders must take to maximize those benefits.

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