Trends Report

Generative AI: What It Means For Design

 and  six contributors
Jul 07, 2023

Summary

Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more. Some of the transformations will take time to play out and some carry risks. But you should be tapping generative AI thoughtfully for a range of design tasks today and using AI-based features in design technology providers’ tools. This report explains how to make the most of the opportunities while steering clear of the risks on your journey to thriving in a design world transformed by generative AI.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).