Global excitement, rapid adoption, and boundless possibilities for transforming all aspects of business thrust generative AI (genAI) into the technology limelight. But with a multitude of unknowns and little regulatory clarity, governance, risk, and compliance (GRC) professionals must step in to help their organizations navigate choosing the intended opportunities while avoiding the unintended consequences as they embrace genAI. This report is one in a series of Forrester research that aims to help business and technology leaders navigate the upsurge in generative AI.