Best Practice Report

Get Design Thinking Right: The Obstacles You’ll Face And Six Tactics To Overcome Them

April 8th, 2020
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg


Despite the proven success of design thinking done right, many executives are reluctant to invest in it. To find out why, we surveyed and interviewed design thinking practitioners and found that their colleagues’ skepticism springs mostly from misunderstandings about the methodology. This report lays out six tactics that customer experience (CX) professionals — and anyone else leading design thinking efforts — can apply to improve buy-in, execution, and results.

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