Trends Report

Get To Know Mobile Tactics

Tools To Decipher A Complex Landscape

August 7th, 2014
Jennifer Wise
With contributors:
Melissa Parrish , Julie Ask , Thomas Husson , Shar VanBoskirk , Tony Costa , Samantha Ngo , Anthony Mullen


Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones provide a channel for brand interaction and a slew of unique and emerging marketing tactics for you to work with. But with mobile marketing encompassing such a wide array of tactics, determining which to act on and how to get started can be daunting. This report originally released to clients on July 30, 2013, lays out the tools and technology available to enable marketing leaders to decipher this complex landscape and determine which tactics are pertinent to them today and which to keep an eye on for the future. Forrester reviews and updates this report periodically for continued relevance and accuracy; we have revised it to include new data from Forrester's Q3 2013 North America And UK Digital Maturity Online Survey.

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