Trends Report

Getting Mobile Right With Mobility POST

A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

May 24th, 2013
With contributors:
Carrie Johnson , Thomas Husson , Douglas Roberge , Sarah Rotman Epps

Summary

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer base and their business objectives. A lot has changed since then. Mobile strategists now have responsibility for tablets and wearables, while devices have evolved to make bar code readers, near field communication (NFC), and augmented reality viable options. Strategies must also address how to enable and scale the use of mobile services across functions, brands, and geographies. This research will focus more specifically on what to include in the mobile offering, such as the features, content, services, and functionality road maps, as well as technology decisions, such as iOS native applications or 2D bar codes.

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