Trends Report

Getting Software Delivery Teams Ready For A Customer-Obsessed Business Strategy

October 3rd, 2016
John Rymer, null
John Rymer
With contributors:
Margo Visitacion , Christopher Mines , Claudia Tajima


Customer-obsessed business strategy and operations demand a new approach to software development and delivery. Application development and delivery (AD&D) professionals should use this self-assessment to gauge their development organization's readiness for customer obsession. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.