Summary
The number of US online consumers applying for auto insurance over the Internet has more than tripled in the past five years. With such staggering growth, auto insurance eBusiness managers must understand these current online applicants — and also those who don't yet apply online — in order to drive eBusiness forward. While traditional firms struggle with barriers to Web success — namely channel conflict concerns with agents — they must increase their focus on online applications to keep up with consumer and competitor activity. eBusiness managers should streamline the online application process and then attack the basics like better awareness and marketing of the channel to fuel further online growth.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).