Global Business Technographics® Business And Technology Services Survey, 2016: Overview

This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology decision makers across multiple areas related to service providers and digital transformation. We analyzed these topics across various geographic regions and verticals. Our analysis shows that global firms are increasingly undergoing organizationwide digital transformation as they seek to improve both the customer experience and their existing IT capabilities to promote agility and innovation while cutting costs and growing revenues. Tech services firms are the most common type of service provider that global firms leverage to fulfill their digital transformation vision. Marketers, product managers, and market strategists can use this report to build their knowledge of digital transformation trends and what firms struggle with when it comes executing on their transformation.