Data Overview Tool

Global Business Technographics® Business And Technology Services Survey, 2016: Overview

A Business Technographics Presentation

March 17th, 2017
Ryan Halliday, null
Ryan Halliday
Tyler McDaniel, null
Tyler McDaniel
Xiaotong Duan
With contributors:
Reineke Reitsma , Cheryl Hart


This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology decision makers across multiple areas related to service providers and digital transformation. We analyzed these topics across various geographic regions and verticals. Our analysis shows that global firms are increasingly undergoing organizationwide digital transformation as they seek to improve both the customer experience and their existing IT capabilities to promote agility and innovation while cutting costs and growing revenues. Tech services firms are the most common type of service provider that global firms leverage to fulfill their digital transformation vision. Marketers, product managers, and market strategists can use this report to build their knowledge of digital transformation trends and what firms struggle with when it comes executing on their transformation.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.