Forecast Report

Global Martech Software Forecast, 2023 To 2027

January 16th, 2024

Summary

Marketing technology (martech) is a critical business investment, playing a fundamental role in executing an organization’s marketing strategy. It encompasses various tools and platforms used by marketers to plan, execute, and measure marketing efforts more effectively and efficiently. In 2023, global marketers spent $131 billion on these technologies, and this figure will continue to expand as marketers look to keep pace with the rapidly evolving digital environment. This data-driven report gives a five-year forecast of growth for global martech spending, along with technology spend across the three pillars of marketing: customer understanding, brand strategy, and brand experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.