Summary
For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering good UX? To find out, we applied Forrester's digital UX review methodology to 53 banks from around the globe. This report lays out our findings with a focus on best practices for CX pros who want to give bank customers a high-quality experience.
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