Forecast Report

Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

August 17th, 2010
With contributors:


Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population growth will come from Asia, which will represent 44% of the online population in 2014. A look at the shifting global online population reveals that the base of Internet users in North America and Western Europe will increase by only a few percentage points a year, while the equivalent growth rate in many developing markets will be 10% or more. Although online population does not immediately correlate with online spending, international eBusinesses must understand the changing global online population numbers in order to understand the dynamics of the markets in which they currently operate and plan for international expansion going forward.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.