Digital transformation is changing how customers interact with their private banks and how financial advisors dispense financial advice. Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not yet fully benefiting from some of the digital innovations currently available in the marketplace. This report focuses on the key trends shaping the private banking landscape and the key actions that digital business strategy executives at private banks must take now.