Summary
The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited to mature markets. In fact, emerging markets like metropolitan China and India are ahead of the curve by expanding — or in some cases leapfrogging — their online shopping habits to their mobile phones. This document gives insight into how consumers' retail behaviors vary by region and how these will change in the future.
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