Global Tech Market Outlook For 2012 And 2013

The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the recession bounce-back of 2010 and 2011, complicated by debt-related macroeconomic weakness in Europe and potentially the US. The second transition is an accelerating spending shift from older technologies (servers, PCs, routers, enterprise resource planning software, IT outsourcing) to new technologies (analytics, sensors, mobile devices, software-as-a-service-based collaborative process apps, and the like). Each of these transitions encompasses four themes, for a total of eight themes that will define the market environment for tech vendors in 2012 and 2013. Tech vendors can use these themes to focus on the growth opportunities in the global tech market and avoid the pitfalls that would put them behind competitors.