Globally Competitive Markets Demand Businesses Collaborate Beyond The Firewall

For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing products, for example, are acutely aware of this. They must work with suppliers, channel partners, and customers to create, market, and sell the company's wares. However, facilitating these interactions can be difficult. A recent Forrester report, "Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers," describes these challenges and discusses how businesses can overcome them. Although written primarily for technology product managers and marketers, it is relevant for content and collaboration professionals who are setting their business' external collaboration strategy.