Trends Report

Google’s Acquisition Of Fitbit Makes Sense For Both Companies And The Wider Healthcare World

November 1st, 2019

Summary

Fitbit brings a successful wearable device as well as contextual data to Google. Google offers Fitbit a strong financial and technology foundation at a challenging time for the fitness tracker market. Healthcare organizations will also benefit from a Google acquisition of Fitbit, thanks to clinical alerts and patient-generated data. Fitness trackers and smartwatches generate huge amounts of personal data, raising concerns about consumer privacy; unfortunately for Google, US iPhone owners trust Apple with their personal data more than Android smartphone owners trust Google.

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