Trends Report

Government Mobile Messaging Best Practices: Timeliness, Clarity Of Language, And Calls To Action Are Key

April 14th, 2020

Summary

During the COVID-19 pandemic, leading governments are using digital channels to stay connected with civilians, provide current information, and visual aids to minimize confusion and worry. Singapore’s government takes COVID-19 digital communication up a notch with up-to-date information; it also uses mobile messages to dispel “fake news” during the crisis.. The Australian government uses heat maps so that users can see which areas are virus hotspots. The UK government uses WhatsApp to share official numbers and help recipients find more pandemic-related information.

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