Trends Report

Government Mobile Messaging Best Practices: Timeliness, Clarity Of Language, And Calls To Action Are Key

April 14th, 2020


During the COVID-19 pandemic, leading governments are using digital channels to stay connected with civilians, provide current information, and visual aids to minimize confusion and worry. Singapore’s government takes COVID-19 digital communication up a notch with up-to-date information; it also uses mobile messages to dispel “fake news” during the crisis.. The Australian government uses heat maps so that users can see which areas are virus hotspots. The UK government uses WhatsApp to share official numbers and help recipients find more pandemic-related information.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.